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Junior Golf Equipment – Economic downturn changing the norm

April 14th, 2009

For many years, US Kids golf has been the market leader worldwide in junior golf equipment, their products are well designed, sensibly prices and distributed worldwide. US Kids golf dominance of the junior golf equipment has not been seriously tested though competition on the market are equally well designed with a good distribution networks. That is now changing, not because of something the competition is doing right or something US Kids golf has done wrong but because of the current economic climate.

Over the last 18 months or so, the British pound sterling has lost about 30% of its value against the USD,  this has made imported junior golf equipment like the US Kids much more expensive, this is making consumers and distributors look at alternatives.

One such alternate is home grown junior golf equipment range from Meridian golf. Formed in 1996 in Sussex, England, Meridian golf has quickly become the market leading supplier of customised junior golf equipment. Following lengthy R&D with the help of the Wolfson School of Engineering at Loughborough University, it was evident there was gap in the equipment market for bespoke junior golf products.

Many of the products on the market  including junior golf bags , golf sets , Drivers where not suitable for their target audience – so it was armed with this knowledge that the Meridian range was born.   Meridian were the first company to produce stainless steels club heads for juniors, use graduated head weights, eight different shaft construction bases and three different size grips all accordingly to age.

The old industry ‘one size fits all’ mentality was blown away over night. While our competitors were producing alloy drivers we were producing stainless steel for juniors. We were first to introduce much-coveted technology used in adult clubs to the junior game. Meridian are the only junior equipment manufacturer to use eight different shaft constructions with flexes and torques differing according to age. using three different size grips for continuity of feel for growing hands.

Meridian offer the most comprehensive range equipment in junior golf with a variety of lofts All shafts and grips are custom matched accordingly to age. 280cc drivers maximise distance for junior golfers.
Matching headcovers as standard. Golf Bags Meridian offers the ultimate bespoke junior golf bags. Manufactured from 600 denier nylon for strength and durability along with ripstock
colour material for added strength and style. All bags incorporate a twin shoulder strap and alloy stand, rain hood and multiple pockets.

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